BBC/Ice Cream at Nitty Gritty Stockholm

We nearly collapsed under the influenced fake bape hoodies, but now is a real deal finally avaliable in Sweden. Nitty Gritty are now selling BBC/Icecream stuff among Miu Miu and A. P .C, and that might get a whole new generation to the store at Krukmakargatan 26 in Stockholm!

When I took a glance at the new look book on the site I had a hard time finding the over all concept of the collection, but in some of the garment there was a nice vibe.

click to get a bigger image
For instance the yellow quilted jacket is nice, the red sweat shirt/tee shirt got a nice cut + the jeans are great! Love the fit on the girl! That is actually the best styling in the photo shoot... short hair, midbaggy size and the jeans fit in B&W Style (alltså på svenska ni vet där man var tvungen att handla kläder med sina föräldrar när man var liten, snowjoggers och skit. I värsta fall kunde man råka på jeans med riktigt kass passforn,dvs B&W jeans som tillika är det freshaste du kan ha på dig idag!)!!!!)! The jackets also works fine for me.

The idea for the shoot is great with leaves in the studio but I don't like the lightening at all it's too neat and to 2005 and doesn't go togheter with the clothes(but it does go togheter with Pharells complexion damn dude look as good as ever) ...neither do the shoes.

Will be interessting to see what pieces will be avaliable at Nitty Gritty!
(I found out this news via frashness.se)