Behind the Camera - May The Force Be With You Shoot

We did "May The Force Be With You" - shoot in middle of Janury. After som research I got a vibe that I wanted to do something in a 80'ies atmosphere, location, light, filter etc. But not clothingwise cause I knew I would use some of the stuff from Velour's latest colleection, that's not is inspiered from the exact same era. It's in the mix it is.

from the look book, looks a lil bit different when i style it....
Here is some of my inspiration flicks for the shoot.

Sonia Rykiel (black n white picture) togheter with 80 ies icon Cyndi Lauper became a muses and made me realize I needed a redhead for the shoot. I do a lot of street casting ususlly but for this one a asked Stockholmsgruppen for help and found Hannah W!

I had a fix idea that i wanted white tile as a background for the shoot, we were looking for a great location for a while when suddenly on of EAs friends from NORD SURF just remebered that the garbagemen next to their office in Älvsjö had a shower covered in white tile. EA charmed the boss and voila! we got the permission to take over the garbagemens shower room!

We did use a long exposure time to do the light loop surrounding her so Hannah had to be still, very still. Girl did extremly good. The shoot did turn out pretty good, eaven if we were unsure for a while cause I can't remeber a shoot where all of us has been so totally exhausted (not really for a reason). Here is some behind the scene material:

level of humour. (hallå du ja jag gjorde den extra liten så fåfängan slapp visa sitt fula tryne)

Maybe the best loop that day, I tried to get this one in to the magazine...nobody did really hear my suggestion.....
Don't ax me what I was tryin to do. Gymnastics with ribbons?
" I WILL destroy the root of ALL evil!"

Go Get the Mag

Creative Director/Stylist: Decida
Photo: Ea Lönngren , Jonas Husbom
Fashion Assistent: Zelam Fesshaye
Make Up & Hair: Ice Chullamontho
tack till NORD Surf och Sopgubbs!